The story behind Pizza
Delivering a fresh take on insurance

Like you, we too are also customers. We know car insurance is a legal must-have, but let’s face it, it’s not exactly everyone’s favourite purchase.
Two of us have gone a combined 30 years without a single claim. Whilst the other, on the other hand has had a few bumps and scrapes along the way and has rightfully claimed in the past. Cue many passionate debates between the three of us…
This is the purpose of insurance after all: the many pay premiums so that the few who have had an incident can be reimbursed. Having insurance cover is essential – we get it. But we saw a chance to do better. Why not reward customers who go a year without a fault claim?
We listened to what customers, friends, and family had to say and set out to do things differently. We wanted to deliver a more inclusive experience. That’s how the Slice Back concept was formed, and Pizza took shape. Our promise is simple: Pizza will always put customers at the forefront of every decision we make.
Sam Baker
Co-Founder
Marc Meeking
Co-Founder
Colin Sadler
Co-Founder